Compare the Meerkat is an advertising campaign on British and Australian commercial television for, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI fictional anthropomorphic Russian meerkat and his family and friends.

Orlov is portrayed as being of aristocratic stock and the founder of the campaign centres on his frustration over the confusion between his website and, playing on the similarity between the words market and meerkat. Orlov's catchphrase is "Simples".